Startupper's Guide to Tech Shows

In 2017, Incomaker was exhibiting at TechCrunch Disrupt in New York, San Francisco, and Berlin, at Web Summit in Lisbon, and at Slush in Helsinki (just events abroad mentioned). All the events we have visited this year to show our intelligent marketing platform are tech conferences/exhibitions, and they are pretty similar in principle. Did it pay off? What should startups expect from the exhibitions?

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The longer a customer uses a software product, the higher the revenue of the software provider. Start-up Incomaker, which develops a marketing automation platform will introduce a new feature called Fuzzy at WebSummit tech-event in Lisbon 6.-9. 11. 2017. It monitors what features of the software users do not use and if it finds one that could be helpful for a particular customer it recommends it actively.

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AI in marketing - lessons learned from the conference

On Monday 9.10.2017, Incomaker had a presentation at Marketing Monday in Prague.

A common conclusion agreed by virtually all speakers was that there is nothing like AI if we understand artificial intelligence as something that could resemble or even replace human reasoning. There is nothing like that and most likely will not be. It is more accurate to speak about machine learning, deep learning, various sophisticated statistical algorithms, automation, etc.

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Startup cafe - Romanian internet server

A few weeks ago, journalists from the leading Romanian internet server, who are interested in successful European startups, visited our office in Prague. Tomáš Šalamon, CEO of Incomaker, talked with them about the company’s journey from the first idea to this day when Incomaker successfully sells its product.

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Our first digital marketing seminar


The best ideas come spontaneously. Sometime in March, we have wondered with our partners from the Technology Center of the Academy of Sciences if there could be anyone interested in a seminar on digital marketing. Digital marketing is everywhere, all talk about it, even though they don’t know much about the topic sometimes. Ok, let’s try. At worst case, we will talk to the wall.

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PPC systems and Ad Rank

PPC systems and Ad Rank are closely related topics because they have been created at the same time. They share most of the principles and serve a common purpose – to attempt to bring more potential customers to a  particular most usually commercially oriented website through paid advertising on other websites, that are just being visited by targeted users. Thanks to a good Ad Rank, sponsored links are shown to users when it is calculated as relevant to be shown. In the case of being clicked on, Pay-per-click system techniques come to play.

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What kinds of transactional emails do exist?

The transactional emails area contains fairly wide communication between you and the customer:

1) Summary of the order and its confirmation
2) Acknowledgement of receipt of payment
3) Information about the expedition / personal collection
4) Apologetic and specific emails

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Customer segmentation techniques


This article briefly describes the basics of customer segmentation, what it means and what its benefits are. Furthermore some of the most common techniques are also mentioned and described.

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10 tips for better email marketing

1) Enhance the purchase process
The importance of the purchasing process increases every year.Even a small mistake or shortcoming can discourage customers from shopping in your e-shop - why shouldn’t it?After all there’re quite a lot ofother traders on the Czech internet. Therefore we recommend the following checks of the entire purchasing process:
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Video advertising: The key essence of online marketing for 2016

Video Marketing via Google AdWords – A Strategic Approach
The rise in consumption of videos has been one of the most exciting trends in the recent years. With the attention span of customers decreasing every day, marketing of content is becoming more visual. It is predicted that by 2019, 80% of all traffic on the Internet will be to video content. If this is the case, the need for brands to expand their use of videos towards fulfilling the customers experience is immediate.

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